CONTACT US Spain: (+34) 93 694 04 85  Denmark: (+45) 7878

Success Stories - Gubi

Empowering Design through Digital Excellence

About Gubi

Gubi is a global design house known for its editing and manufacturing of high-quality, timeless design furniture and lighting. The company caters to both consumers and the contract market, which includes restaurants and hotels. Gubi's offerings are distinguished by their sculptural and timeless pieces, which design lovers choose for their ability to add character and a special ambiance to homes and commercial spaces.

Operating on a business-to-business-to-consumer (B2B2C) model, Gubi has established a wide network of partners around the world, including retailers who showcase Gubi's products in their showrooms. These partners visit Gubi's showroom to select items for their establishments, place orders through the Gubi Partner Portal online, and then deliver the ordered products to consumers. Gubi places a strong emphasis on digital transformation to support its operations and growth strategy, aiming to cater to the modern consumer's needs by selling directly to consumers on its website as well as through its network of global partners.

Headquartered in Copenhagen, Denmark, Gubi is a truly international company with a significant presence in Europe, the USA, Asia, and Australia, supported by a diverse team of over a hundred employees across these regions. The company has embarked on several digital initiatives, including upgrading its ERP system and launching a B2B e-commerce platform, to streamline operations, improve customer and partner experience, and drive growth in its global markets.

When I took on the role of Chief Digital Officer at Gubi, I was faced with the challenge of overhauling our digital infrastructure. Partnering with ForgeFlow was a pivotal decision. Their expertise and understanding of our unique needs helped us navigate through this transformation, achieving a seamless digital integration that has propelled our business forward."

Nathalie, Chief Digital Officer, Gubi

Revolutionizing the Odoo ERP system

At the heart of Gubi's digital transformation journey was the urgent need to address and overhaul their existing ERP (Enterprise Resource Planning) system. Faced with a platform that was not only underperforming but also impeding business scalability and employee productivity, Gubi turned to ForgeFlow for a solution. Our challenge was not just to revamp the ERP system, but to create a digital backbone that could support Gubi's ambitious growth and innovation goals.

Creating the Gubi Partner Portal

Reflecting Gubi's commitment to design and functionality, we developed a B2B e-commerce platform that not only aligns with their brand identity but also enhances the sales process, making it more efficient and user-friendly.

Expanding Digital Capabilities

Together, we have extended Gubi's digital infrastructure, introducing EDI connectors to facilitate better communication with partners and vendors, thereby optimizing the supply chain.

Our Shared Story

Dive into the transformative journey of Gubi, narrated by Nathalie, their Chief Digital Officer. Learn about the challenges we faced, the solutions we crafted, and the milestones we achieved together.


Looking Forward

Our collaboration with Gubi continues to evolve. From enhancing demand, stock, and supply planning tools to exploring new automation technologies, we are committed to supporting Gubi's growth and innovation. Our partnership exemplifies how we can help businesses adapt, scale, and thrive in the digital age.

Partner with ForgeFlow

Are you ready to transform your business? Discover how our digital solutions can empower your growth and operational efficiency. Let's achieve greatness together.