Building a website with Odoo Website Builder is easy.
Building a website that attracts traffic, builds trust, and converts visitors into customers is another story.
At ForgeFlow, we work daily with companies using Odoo as the backbone of their digital operations. Over the years, we’ve seen what works and what doesn’t, when it comes to designing, structuring, and optimizing websites inside Odoo.
In this article, we share practical best practices to help you get more value from Odoo Website Builder, while staying aligned with modern SEO, AI-driven discovery, and real business goals.
1. Start With Strategy, Not the Editor
Before opening the Odoo page builder, stop and define the purpose of the page.
Ask yourself:
- Is this a landing page, a service page, or a product overview?
- What action should the visitor take?
- How does this page fit into the overall customer journey?
ForgeFlow tip
Pages created without a clear objective often look fine but fail to convert. A simple outline (intro → benefits → proof → CTA) can dramatically improve results.
2. Create Content That Adds Real Value
Odoo makes it easy to drag, drop, and publish — but content quality still matters.
Best practices we recommend:
- Keep a consistent tone aligned with your brand
- Focus on solving problems, not describing features
- Prepare text, visuals, and assets before entering the editor
From our experience, pages that educate or guide users perform significantly better than purely promotional ones.
3. Write for Your Audience (Not for Yourself)
One of the most common mistakes we see is company-centered content.
Instead:
- Speak directly to your customer’s challenges
- Highlight benefits, not internal processes
- Use real examples, testimonials, or use cases
At ForgeFlow, we always encourage clients to answer one key question:
“Why should this matter to my customer?”
4. Optimize for AI Search and GEO (Generative Engine Optimization)
Search is evolving fast.
AI-powered systems like Google’s AI results, ChatGPT, or Perplexity prioritize:
- Well-structured content
- Clear authorship
- Real expertise and experience
Best practices for AI visibility:
- Clearly identify who is behind the content (company or expert)
- Avoid generic or copied text
- Share insights based on real projects and experience
- Use a natural, explanatory tone
- Link related internal pages to strengthen semantic structure
This reinforces E-E-A-T (Experience, Expertise, Authority, Trust), a key factor in modern discovery.
5. Don’t Forget Traditional SEO
Classic SEO is still very much alive.
Key areas to optimize in Odoo Website Builder:
- Keywords: Use them naturally in titles and content
- Metadata: Fill in Meta Title and Meta Description
(Pages → Optimize SEO) - Images:
- Descriptive file names
- Alt and Title attributes
- Internal links:
- Relative URLs for internal pages
- Performance:
- Compress images
- Avoid unnecessary animations
- Freshness:
- Update key pages regularly
Newer Odoo versions (like Odoo 18) also include AI-assisted SEO hints, helping detect missing metadata or broken links.
6. Structure and Storytelling Matter
A clear structure improves both readability and search performance.
Example of recommended hierarchy:
- H1: One main title per page
- H2: Main sections
- H3: Details or examples
- Quotes: Testimonials or key statements
This helps users and search engines, understand your message faster.
7. Use Templates to Scale Consistency
In recent Odoo versions (>18), you can save custom templates:
- Design a page in the Website Builder
- Go to Site → Properties
- Save it as a template
- Reuse it for future pages
This approach is ideal for:
- Service pages
- Industry-specific landing pages
- Campaign pages
At ForgeFlow, we often use this method to help clients scale content without sacrificing consistency.
8. Translation and Localization: Think Beyond Language
Odoo supports both manual and automatic translations.
Manual translation
Ideal for critical pages where nuance matters.
Automatic translation (ForgeFlow integration)
At ForgeFlow, we’ve developed integrations with tools like:
- Google Translate
- DeepL
- ChatGPT
These allow mass translation of pages, saving time and cost.
However, we always recommend a human review to:
- Adjust technical terminology
- Ensure tone consistency
- Improve clarity and accuracy
If localization is a challenge, this is an area where we can help.
9. Design for Interaction and Conversion
Every page should guide the visitor toward an action.
Key elements:
- Clear CTAs (Request a demo, Contact us, Download…)
- Trust signals (logos, certifications, testimonials)
- A strong closing message
Odoo’s “/” command makes this easy:
/2 column/media/button
Small usability improvements can have a big impact on conversion rates.
10. When (and How) to Touch HTML
Most customizations can be done visually — but sometimes HTML helps.
Typical use cases:
- Advanced layout adjustments
- Embedding third-party tools
- Adding SEO or tracking attributes
Our recommendation:
- Keep changes minimal
- Avoid modifying system-generated code
- Always test in preview or staging
Clean, well-documented changes reduce risk and ensure long-term stability.
Odoo Website Builder is a powerful tool, especially when combined with a clear strategy and best practices.
When done right, your website becomes more than a digital brochure:
- It builds trust
- Improves visibility (SEO + AI)
- Supports growth and conversions
At ForgeFlow, we help companies turn Odoo into a scalable, high-performing digital platform including their websites.
If you want to go beyond “just publishing pages” and start building a website that works for your business, we’re happy to talk.
Odoo Website Best Practices