Buch & Holm A/S
Buch&Holm
From Business Central and 13 other applications to one Odoo platform.
For more than 90 years, Buch & Holm has supplied laboratory equipment, and the know-how to use it, to life science, research and industry in Denmark and Sweden. ForgeFlow replaced their patchwork of systems with a single Odoo 19 database, hosted on ForgeFlow Cloud, and took them live in ten months.
14 →1
systems replaced
by one platform
10
months from first
commit to go-live
500+
project tasks closed
in the first six months
22
modules built just
to migrate the data
WHO BUCH & HOLM ARE
A laboratory wholesaler that sells knowledge, not only equipment
Buch & Holm A/S is a family-owned wholesaler based in Herlev. It delivers equipment and complete solutions for the laboratory, from leading global manufacturers: autoclaves, centrifuges, climate chambers, freeze-dryers, incubators, microscopes, safety cabinets and material-testing systems.
Their customers are pharma and biotech companies, research departments, universities and hospitals. Material testing also takes them into large Danish manufacturers. Life science and biotech remain the main focus.
What sets them apart is how they sell. The team works with each customer to understand the application, then finds the right equipment. Their own authorized technicians install, maintain and repair it for as long as the customer uses it.
Industry
Laboratory equipment & solutions (wholesale)
Founded
More than 90 years ago · family-owned
Headquarters
Herlev, Denmark
Markets
Denmark and Sweden
Before
Business Central + 13 applications
"We want customers to feel secure with us, not just from asking for a price and getting a product, but for the whole lifetime of the product."
DOES THIS SOUND FAMILIAR?
The situation Buch&Holm was in is common among Nordic distributors
If you recognize two or more of these, their project is a good reference for yours.
Your ERP is a core with apps bolted on
Business Central or NAV in the middle, with separate tools for webshop, service, product data and banking around it.
Integrations eat your IT time
Keeping applications talking to each other takes more effort than improving how the business works.
You sell expertise with the product
Sales needs full product information and application knowledge to advise the customer.
You service what you sell
Technicians install and maintain equipment on site, carrying stock and logging work and parts.
Regulation keeps growing
The Danish Bookkeeping Act, Intrastat and new EU sustainability rules all have to be met by the system.
You worry about ending up on legacy again
You want a platform that keeps growing with you and does not age into something you can't improve.
PROJECT TIMELINE
Ten months form first commit to go-live
1
AUG 2025
Project kick-off
2
JAN 2026
Product Information (PIM)
3
FEB 2026
Webshop
4
FEB 2026
Field service with stock requests
5
MAR 2026
Data migration
6
MAY 2026
Danish Intrastat
7
22 JUN 2026
Go-live
HOW THEY CHOSE FORGEFLOW?
One partner that understood them
Compared the market
Buch & Holm looked at five or six platforms and chose Odoo for its single database.
Heard it from a peer
Morten Holm of MOHO Group, already a ForgeFlow customer in Denmark, recommended us.
Checked local partners
Odoo pointed them to Danish partners. They didn't find the level Morten had described.
Chose ForgeFlow
They felt understood, saw our track record in Denmark, and confirmed we meet the Danish Bookkeeping Act.
"We were curious: what is it these people from Spain can do? We could hear there was a stronger connection between us and a good understanding."
"Choosing an EU company rather than a Danish one, and still meeting the compliance of the Bookkeeping Act, made it an easy choice."
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WHAT SUCCESS LOOKS LIKE
"We want to spend time with the customers, not with the systems."
For Buch & Holm, success means always feeling ready: automations that keep working, new legislation met without drama, and a platform that grows with the company. The time that went into integrations now goes into improving the system.